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Post by coachirish on Dec 15, 2020 12:11:43 GMT -6
We are getting ready to launch a sponsorship package campaign. Different levels of donations will equal different types of advertising for the donors (signs, ads in program, business of team t-shirt,etc). For those of you that have done something similar to this, what are some strategies for getting these businesses on board? We are located in a fairly good sized area with booming population and many businesses. Any tips would be much appreciated.
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Post by bobgoodman on Dec 15, 2020 19:57:15 GMT -6
I don't know if the circuit you play in would allow this, but the Bronx Warriors Football Club sold partial naming rights to the teams, putting the sponsor's name on the uniforms before the traditional team nickname, and in publicity related to the team.
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Post by jlenwood on Dec 16, 2020 10:36:45 GMT -6
We are getting ready to launch a sponsorship package campaign. Different levels of donations will equal different types of advertising for the donors (signs, ads in program, business of team t-shirt,etc). For those of you that have done something similar to this, what are some strategies for getting these businesses on board? We are located in a fairly good sized area with booming population and many businesses. Any tips would be much appreciated. I own a business and get approached all the time like this. I am ALWAYS ready to jump on board and help local school/sport teams, however I don't just say here's my money. It still has to be beneficial to my business. Ask yourself if what you are selling (eyeballs) match up to the business wants and needs. Am I going to be on the same shirt/sign/etc as one of my competitors? Are you really selling advertising or are you really just asking for money? Also I see these all the time and really there is nothing that screams "I need to be involved with this!!", it usually is a name in a program that frankly gets tossed after the game. Are you really doing anything that is setting you apart? |
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Post by coachwoodall on Dec 17, 2020 9:00:28 GMT -6
and to pony off what jlenwood said, there are businesses that do budget monies to just give away to local charities, organizations, etc... For them it is just public relations to be able to say/be seen giving money and it could be the Girl Scouts, local soup kitchen, or the home town ball team. The key is to just be the first in line to ask before it goes elsewhere. |
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