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Post by Defcord on Aug 13, 2020 11:34:15 GMT -6
So I got an email about hudl’s new “insurance” plans where if your season gets cancelled you will get a 25% discount for next year, 50% discount if basketball and football both are cancelled.
It looks like you have to sign up for a two year contract to get it and if you are already set up to auto renew then you will instead get an upgrade to a higher package.
At first glance it looks like more of a sells gimmick than an actual attempt to help schools.
What are others’ initial thoughts?
With some coaches already frustrated with hudl and budgets being cut could this be the push for a large number of coaches to exit the hudl platform?
I understood and defended hudl on the storage change but this “insurance” thing seems kind of tacky. I may be misinterpreting so I am interested to hear what others think.
Also I’m not a head coach so my opinion really doesn’t matter cause I don’t make that decision.
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Post by larrymoe on Aug 13, 2020 11:51:36 GMT -6
Hudl is bull {censored}.
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Post by Deleted on Aug 13, 2020 11:51:53 GMT -6
Look at it from there perspective. If budgets are getting wacked, Hudl will be one of the first items cancelled, non renewed. Its a gimmick, but understandable.
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Post by Mav on Aug 13, 2020 12:55:35 GMT -6
Like many companies, Hudl is extremely nervous about a significant drop in subscription revenue if sports aren't played. Why would anyone pay an annual subscription if our season's cancelled? To help mitigate the revenue loss, they've devised a clever plan to ask schools to upgrade to a full athletic dept package for all sports. These plans cost between $8,000 and $25,000 per year but they'll give you the first year for free (pay what you paid on your last invoice). But wait - there's more!  If you accept this full school offer before Sept. 1, you'll get a 25% discount if your football season is cancelled. I think we'll go for the 100% non-renewal discount if our season's cancelled Kidding aside, it's not a bad offer if your school was thinking about upgrading. |
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Post by Chris Clement on Aug 13, 2020 13:18:25 GMT -6
I think to understand this offer we need to consider some things we either know or can reasonably infer about Hudl (without making value statement on whether or not hudl is good or bad, as I believe larrymoe already waxed rhapsodic on the matter):
-The vast majority of their revenue almost certainly comes from public HS athletics, both directly and indirectly (ad revenue is driven by eyeballs, and most of those eyeballs come from their HS sales, just by sheer volume)
-Their biggest cost is almost certainly server time.
-It's most likely that a lot of their server time contracts are somewhat locked in, their costs are going to fluctuate a lot less than their revenues might
-They're a subscription service that lives year to year
-As a tech company they're probably leveraged to the eyeballs
-They're for sure one of the first things to be cut if sports are cancelled.
They probably did some rough calculations and figured out how much revenue they absolutely needed in order to stay afloat this year. So they're offering you what is essentially some kind of a derivative instrument. If you're certain the season will get cancelled then stay out of the game. But if you're uncertain this gives you a chance to hedge. You can do some basic math to figure out what's the best option based on what you expect to happen and how much you value different things. It all makes perfect sense.
If Hudl doesn't offer this, they risk a mass cancellation of seasons, and a mass cancellation of subscriptions, even for just this year, and they're dead. If the season ends up totally unaffected then they eat a loss on the next year, but hopefully they can make that up on the backend with some upsales.
As far as a Hudl exodus, I think it's unlikely. Hudl is easy, accessible, and has brand recognition. They chisel you, sure, but they're like Bloomberg. It's an objectively {censored} platform, but by having placed itself as the industry standard and, frankly, making sure that users above the age of 50 never have to learn anything new, they can remain the industry because the hassle of changing is just such a pain.
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Post by wingtol on Aug 13, 2020 13:32:19 GMT -6
They gotta do what they gotta do. When a majority of your customers are facing not having to use your product for a season I'm sure there are decisions to be made to keep the business running.
I got no beef with HUDL like some guys do, maybe cause I've been doing this longer than I care to admit, never worried about the 100s of hours of bootleg film I was hiding on there or really get to crazy with the data entry aspects of it. As long as I can fire up and device with an internet connection and watch film they got our money. Maybe it's because lots of people never had to deal with VHS/DVD exchanges or live scouting games and all that hassle. I'm fine with them trying to keep their business model floating. Can only imagine the outrage if they went under...
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Post by larrymoe on Aug 13, 2020 13:36:37 GMT -6
They gotta do what they gotta do. When a majority of your customers are facing not having to use your product for a season I'm sure there are decisions to be made to keep the business running. I got no beef with HUDL like some guys do, maybe cause I've been doing this longer than I care to admit, never worried about the 100s of hours of bootleg film I was hiding on there or really get to crazy with the data entry aspects of it. As long as I can fire up and device with an internet connection and watch film they got our money. Maybe it's because lots of people never had to deal with VHS/DVD exchanges or live scouting games and all that hassle. I'm fine with them trying to keep their business model floating. Can only imagine the outrage if they went under... I actually didn't mind film exchanges. |
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Post by Mav on Aug 13, 2020 13:47:35 GMT -6
They gotta do what they gotta do. When a majority of your customers are facing not having to use your product for a season I'm sure there are decisions to be made to keep the business running. I got no beef with HUDL like some guys do, maybe cause I've been doing this longer than I care to admit, never worried about the 100s of hours of bootleg film I was hiding on there or really get to crazy with the data entry aspects of it. As long as I can fire up and device with an internet connection and watch film they got our money. Maybe it's because lots of people never had to deal with VHS/DVD exchanges or live scouting games and all that hassle. I'm fine with them trying to keep their business model floating. Can only imagine the outrage if they went under... I actually didn't mind film exchanges.  |
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Post by Defcord on Aug 13, 2020 14:26:35 GMT -6
They gotta do what they gotta do. When a majority of your customers are facing not having to use your product for a season I'm sure there are decisions to be made to keep the business running. I got no beef with HUDL like some guys do, maybe cause I've been doing this longer than I care to admit, never worried about the 100s of hours of bootleg film I was hiding on there or really get to crazy with the data entry aspects of it. As long as I can fire up and device with an internet connection and watch film they got our money. Maybe it's because lots of people never had to deal with VHS/DVD exchanges or live scouting games and all that hassle. I'm fine with them trying to keep their business model floating. Can only imagine the outrage if they went under... I think you make a great point, especially the pain the asss it would be if they went over. I guess I just didn’t love the way they brother-in-lawed it. “Hey, let me tell you what I am going to do for you pal  !” For me it would’ve seemed more legitimate if they had just said something like “we are all in this together and we are offering these options so hopefully we will all make it out of this together as well...” |
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Post by Defcord on Aug 13, 2020 14:28:23 GMT -6
I actually didn't mind film exchanges. They were a pain in the asss and inconvenient but you did get to meet other coaches and network out a little bit. I always liked that aspect of it. But that was about it. |
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Post by Deleted on Aug 13, 2020 15:58:53 GMT -6
Me and another would always go out for breakfast. Yes the film exchange was pita, but the fellowship was good.
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Post by freezeoption on Aug 13, 2020 17:06:12 GMT -6
Heck that's how I got into coaching. I had to prove my worth. I live scouted fo a year. They liked my stuff so the next year I live scouted but got to coach in practice. I only was at the first and last game of that year because I was always on the road. Then boom, I graduated and was a head coach.
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Post by wingtol on Aug 13, 2020 20:01:44 GMT -6
They gotta do what they gotta do. When a majority of your customers are facing not having to use your product for a season I'm sure there are decisions to be made to keep the business running. I got no beef with HUDL like some guys do, maybe cause I've been doing this longer than I care to admit, never worried about the 100s of hours of bootleg film I was hiding on there or really get to crazy with the data entry aspects of it. As long as I can fire up and device with an internet connection and watch film they got our money. Maybe it's because lots of people never had to deal with VHS/DVD exchanges or live scouting games and all that hassle. I'm fine with them trying to keep their business model floating. Can only imagine the outrage if they went under... I actually didn't mind film exchanges. You're a disturbed man. |
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Post by bleefb on Aug 14, 2020 0:36:03 GMT -6
I agree there was a chance to meet fellow coaches and shoot the breeze sometimes, and when we were in a league where everybody was nearby that was fun. When I went to a small school in the northern section of California, sometimes I would have to drive 2hours just to meet the other coach halfway and that sucked.
Besides that, being able to upload with the touch of a button and not have to break down VHS or DVD"s (or in my case when I first started, Super 8mm film) made me a HUDL junkie the first time I used it.
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Post by tim914790 on Aug 14, 2020 6:43:40 GMT -6
I believe if your hudl account is frozen for a period of time (2-3 months) they swipe everything, rosters, video, highlights, playbooks, etc.. If you are looking to put on hold I would download everything to an external drive.
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If you accept this full school offer before Sept. 1, you'll get a 25% discount if your football season is cancelled. 
!”