Need some Guidelines: Highlight DVDs and so forth

I'm not sure if this deserves another thread.
I've been out of this type of business for a while.
If you are marketing a junior or juniors for the college ranks, what guidelines do you use for a highlight video?
What other information should you include?
SAT ACT
GPA
Class Rank
Statistics
Speed Strength and conditioning
Honors achieved
Camps attended
Any insights would be appreciated.