Anyone Used a Marketing Video?

We are in our 3rd year as a program and struggling with numbers (our community is "soccer" town). In an attempt to raise in the interest level and grow the numbers, we are planning on visiting the grade schools on our area this spring and informing the boys of the fun associated with football. Besides traditional pamplets, want to show a mutlimedia DVD showing youth football action. Also planing on using direct mail.

Anyone have any experience/insights doing this sort of thing? If so, willing to share marketing materials that were used?

Thanks much.