Promoting Your Program

Do the John F. Kennedy thing:
Don't ask what your community can do for your team, ask what your team can do for your community.

Our team does community service all year long. We take care of some landscaping chores around our city. We pick up trash. We volunteer with youth sports.

When I get a call from a civic leader that she/he needs some of our FB players to help with something, my kids know that they are going to be asked.

We talk about this and we act on this. We try to teach our players that when you give, you will receive tenfold in return. We are a second year program that is trying to build an identity with our community. We want to be about winning championships and we are working towards that goal daily. Until this happens we want to show our community that we will be more than just a winning football program. We want to be the flagship athletic program for our town through our wins and our commitment to giving back. Fortunately, most of our coaches at our school are taking the same stand and it is becoming part of our culture.

We are just developing this identity but I believe it is the truest way to promote your program. It also identifies the type of kids we need to build a championship program. Those that are selfless and aren't afraid to see a bigger picture than the one they see in the mirror.

So when you promote, do it in a way that will teach your players a bigger lesson.

We have a website that we direct EVERYONE towards and this has brought some really good exposure for our program and allows us a positive way to show our kids off, too.

You will probably get lots of great ways to promote off of this message board. My advice is try to do it in a non-self serving way.