Post by coachpech on May 5, 2016 8:08:35 GMT -6
I had been organizing a hard copied media guide with local businesses giving them the opportunity to invest in some advertising. With the help and suggestions of a few on this forum, I'm going a different route with this and a couple weeks ago we decided against a hard copy media guide and decided to do a weekly Digital Program that will go out to all local businesses, parents, students, anyone else that signs up. Included in this program will be stats, standings, information on middle school teams, freshmen team, jv, and varsity.
We are going to sell advertising space in this thing to local businesses and the advantages far outweighed the hard copied one we've had in years past. We can create a direct hyperlink to the businesses pages from the E-copy we send out. We can almost guarantee the business how many views they will get ahead of time and then weekly as well. The school is still printing out a paper copy program that just simply has rosters for both teams. On that we're going to have a QR Code for fans to scan that will bring up the digital copy for them to view and opt into receiving it in the future.
My question for you guys is this....We're paying a graphic designer to design this thing, and to put together a letter to prospective businesses. If you were a business owner, which way of being contacted and in which order would you prefer?
Send a Letter first explaining what we're doing with information on costs associated and area for them to opt in to receive an example of the media guide. My fear is that the letter never reaches the person's desk it needs to reach. Especially with summer right around the corner.
Or do we skip the letters all together, call the businesses and ask who a good person would be to contact about possible advertising, get that person's email and send this all to them via email only? It would cut down on printing costs, stamps, envelopes but is much less personal in my opinion. We could send the letter in the email and attach a copy of digital program.
I don't know the right answer and maybe it's a matter of just trying one to see how well it works and the other next year. I would appreciate you guys thoughts though. And thanks again to all those who are continually helping out around here.
Note....I'm not here to argue what classifies as a "Media Guide" and a "Program"
We are going to sell advertising space in this thing to local businesses and the advantages far outweighed the hard copied one we've had in years past. We can create a direct hyperlink to the businesses pages from the E-copy we send out. We can almost guarantee the business how many views they will get ahead of time and then weekly as well. The school is still printing out a paper copy program that just simply has rosters for both teams. On that we're going to have a QR Code for fans to scan that will bring up the digital copy for them to view and opt into receiving it in the future.
My question for you guys is this....We're paying a graphic designer to design this thing, and to put together a letter to prospective businesses. If you were a business owner, which way of being contacted and in which order would you prefer?
Send a Letter first explaining what we're doing with information on costs associated and area for them to opt in to receive an example of the media guide. My fear is that the letter never reaches the person's desk it needs to reach. Especially with summer right around the corner.
Or do we skip the letters all together, call the businesses and ask who a good person would be to contact about possible advertising, get that person's email and send this all to them via email only? It would cut down on printing costs, stamps, envelopes but is much less personal in my opinion. We could send the letter in the email and attach a copy of digital program.
I don't know the right answer and maybe it's a matter of just trying one to see how well it works and the other next year. I would appreciate you guys thoughts though. And thanks again to all those who are continually helping out around here.
Note....I'm not here to argue what classifies as a "Media Guide" and a "Program"
