Dealing With The Press

There's not much you can do at this point, other than give the guy a call (especially if you've built a relationship with him).  Tell himi something like "man, we're so overconfident sometimes and that article you wrote is really giving my guys the big head...you gotta help me out here a little".  The press can be tricky--you want to maintain a good relationship with them but you have to be careful. Try to control the message as much as you can. Realize they want a story that's interesting, so try to give them something interesting with what you say to them--but make sure it's the message you want out there. Sometimes, no matter what you say or do, they're going to print what they want. In that case, I've found it best to be direct with them, let them know if something is not accurate, but try to keep it friendly. You want them on your side.  If you make their job easier, they'll like you better.