Social media as a recruiting strategy

would it be in an adult's best interest to reach out to a pre-teen or young teen via social media? how many of these athletes actively use social media and have free/unrestricted access to it where you could have direct 'recruiting' access to them?

for parents? yes, i could see having a facebook page for your organization or a twitter account for your organization where meetings, schedules, etc. would be posted for public viewing to help spread the word about the when & what & where and/or to help raise awareness.

for kids? i'm not sure I would deem it worth the time.