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Post by football247365 on Apr 4, 2012 11:09:28 GMT -6
Just wondering how some of you coaches view/deal with the media.
For me, I understands it's there job, and I try to make the best out of it. I mean to keep viewing it as a necessary evil can get too exhaustive and may lead to blowing up at the media.
Also what are your rules or guidelines for dealing with them? I mean obviously you don't want to give too much away, but where do you draw the line?
How can you used the media to your advantage?
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Post by ajreaper on Apr 4, 2012 11:53:17 GMT -6
I was always as honest and straight forward as I could be with them. If there was anything I'd say only within the confines of the coaches office then I did not bring it up when speaking with reporters and I never said anything negative about a player.
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Post by cqmiller on Apr 4, 2012 12:49:35 GMT -6
Make nice and use them to your advantage. They can get word out about an event or fundraiser much faster than you or your booster club can.
Give them a lot without actually giving them anything... if that makes sense. Just google Les Miles if you want to see an expert. He will talk for 10 minutes and never come close to answering an actual football question.
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Post by coachdennis on Apr 4, 2012 15:07:53 GMT -6
I am a volunteer in the coaching world. Dealing with the media, on the other hand, has been part of my day job for more than 20 years.
If you remember nothing else about dealing with the media, remember this - nothing is ever off the record. NOTHING. If you give a journalist of any kind something juicy but you tell them it is "off the record", one of two things will happen - they will either openly burn you, or they will simply go around until they find someone willing to openly substantiate what you just told them "off the record", which then gives them the ability to run it.
Journalists are not your enemy, nor are they your friends. Rather, they are simply a tool to help you get your message out. The media use you, and you use them - it's a co-dependent relationship. :-) Coach Miller above makes some great observations about using them to communicate your main messages and staying very friendly, all while not really giving them anything that could boomerang on you later.
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z
Junior Member
Posts: 332
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Post by z on Apr 4, 2012 20:03:53 GMT -6
Don't view the media as your enemy! They can be a friend! YOU control what comes out of your mouth, and how it comes out. The media paints a picture of your program and you, whether in print or on the internet. Give them what they need to do their jobs. You do not have to be buddy-buddy with them! Treat them the same way that you would treat another coach. JMO!
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Post by mholst40 on Apr 5, 2012 10:11:52 GMT -6
It's pretty simple and like anything else. Develope positive relationships with members of the media. Make them feel like they should always be on your side.
Also, you need to control the interview at all times. Don't get caught up in being emotional. If you don't want to answer the question asked then respond with something tactful without ever answering the question.
Example:
Reporter: "When Johnny got hurt today, you guys were just a completely different team. Can you guys win without Johnny? Do you have enough talent?"
Coach: "I thought our kids battled extremely hard and dealt with some adversity today. We will continue to work hard to improve every day."
I know that's coach speak, but that's how it got its name. You NEVER want to paint a negative light on your team in the media. IMO, that's one of the easiest ways to lose your team. Take the blame in public and get on your players in private.
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Post by julien on Apr 6, 2012 0:13:24 GMT -6
I am a journalist since 2002... All I can say is the Coach Miller is right.
Be smart. Built relationship. Use media to your own avantage. Avoid clash at all cost.
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