|
|
Post by tractor on Feb 17, 2011 9:57:37 GMT -6
A very good coach was asking for help with marketing his clinic. I don’t know the man personally, but he is obviously very accomplished with a vast amount of expertise and experience. His clinic has been around for 17 years. Certainly he knows what he’s talking about.
The problem? At the moment, nobody really cares. That’s not an indictment of the messenger or the message. It’s an assessment of the quality of the communication, the marketing of the event, as well as the present state of the targeted market. Us.
The reason that I even bring it up is that
1. I feel for him. It sucks to give a party and nobody comes. Believe me, I’m in the party business. It’s doesn’t feel good. But also to point out that
2. We as coaches are ALWAYS in the business of marketing, whether we like it or not. We have a message, a lesson, to impart to our players. But they are not always ready or willing to listen and learn. We are in a constant battle for their attention. Facebook, school, peers, parents, junk food, TV, you name it. The list goes on infinitely.
The old method? Just yell. Shoot the shotgun. Get the message out loud and hard. Push the message. Push, push, push! That worked really well. Until it didn’t.
Now there is just too much clutter and noise to be heard. Yelling louder and louder just doesn’t work. The target is very well trained at tuning us out because there is far too much input to comprehend. We lose our voice and all of our remaining attention and it’s shocking.
New method? We, as well as our message, have to be remarkable, noteworthy. Attention inspiring. Heck, we can’t just be only gorgeous anymore, we have to be DROP DEAD gorgeous.
It’s a lot to ask.
|
|
dania
Junior Member
Posts: 365
|
Post by dania on Feb 17, 2011 10:07:30 GMT -6
backing up, rethinking values, comforming to the times, being open minded, diversifying, and other such crap being spewed out, is not the answer.
Sticking to your values, being consistent day in and day out, steadfastness...ect...ect...ect still work. It becomes very apparent that you are fake if you start veering away from your core.
|
|
|
|
Post by phantom on Feb 17, 2011 11:45:14 GMT -6
A very good coach was asking for help with marketing his clinic. I don’t know the man personally, but he is obviously very accomplished with a vast amount of expertise and experience. His clinic has been around for 17 years. Certainly he knows what he’s talking about. The problem? At the moment, nobody really cares. That’s not an indictment of the messenger or the message. It’s an assessment of the quality of the communication, the marketing of the event, as well as the present state of the targeted market. Us. The reason that I even bring it up is that 1. I feel for him. It sucks to give a party and nobody comes. Believe me, I’m in the party business. It’s doesn’t feel good. But also to point out that 2. We as coaches are ALWAYS in the business of marketing, whether we like it or not. We have a message, a lesson, to impart to our players. But they are not always ready or willing to listen and learn. We are in a constant battle for their attention. Facebook, school, peers, parents, junk food, TV, you name it. The list goes on infinitely. The old method? Just yell. Shoot the shotgun. Get the message out loud and hard. Push the message. Push, push, push! That worked really well. Until it didn’t. Now there is just too much clutter and noise to be heard. Yelling louder and louder just doesn’t work. The target is very well trained at tuning us out because there is far too much input to comprehend. We lose our voice and all of our remaining attention and it’s shocking. New method? We, as well as our message, have to be remarkable, noteworthy. Attention inspiring. Heck, we can’t just be only gorgeous anymore, we have to be DROP DEAD gorgeous. It’s a lot to ask. Coach, since I've never seen a stupid question that I didn't like I'll ask: What are you talking about? Specifically, what's up with the "throat"? |
|
|
|
Post by tractor on Feb 17, 2011 14:33:07 GMT -6
Sorry for my poor communication.
All I was trying to say was that great ideas don't necessarily win. Great ideas that get sold win. And whether we are trying to win with an actual product, an event, or a coaching philosophy, we have to be able to sell it.
If your current methodology of selling = yelling (for business this equates to something called "push marketing") you are most liking not being efficient in today's world of clutter and noise. You will get tuned out (and wind up with a sore throat).
I was looking for a conversation that would include ideas/methods on how people are currently dealing with getting through some of this clutter/noise and actually making real connections and progress with their communications.
"Well, why didn't you just say so?" My bad.
|
|
|
|
Post by playsmart on Feb 17, 2011 14:46:07 GMT -6
LOUD NOISES!!!
I DON"T KNOW WHAT WE ARE YELLING ABOUT!!!
Sorry, I couldn't help myself.
|
|
|
|
Post by mattyg2787 on Feb 17, 2011 15:20:42 GMT -6
As someone in sales, you can have the best product in the world, it doesn't mean anything if your can't market it.
So coming back to football, you need to find different ways of selling the product. You mentioned competing with Facebook for their attention, why not use Facebook to get their attention. We have a Facebook group for our club team with almost 300 members. We post all sorts of stuff on there. We post game reminders, training cancelations, ordering and run a free t shirt contest about twice a month. We have even had coach meetings online late at night when we've all been busy.
It also acts as a big marketing tool, guys who didn't even know about our team are finding out about it and signing up.
Sorry if this upsets anyone but time is moving on and if your program is struggling you need to change your approach. Plus its free. Why pay hundreds of dollars in posters, flyers etc when you can get all the info out there for free. You can try to compete with the world moving forward but you will lose. Or you can get on the bandwagon and put it to good use.
|
|
|
|
Post by seagull73 on Feb 19, 2011 21:54:16 GMT -6
At a coaching clinic I was in a room drinking a few beers (a little more than a few) listening to 2 coaches who have won more state championships than most of this board combined. There was another coach in the room who just couldn't listen and & learn, he had to throw in his 2 cents and challenge everything that was said. These guys are not youtube, facebook, twitter guys. They are football guys. They were sharing information that is priceless and I felt privileged to be there learning. I actually had to confront the guy and tell him to shut up and listen.
I get 20 e-mails a day about this clinic & this new camp but nothing can compare to shutting up and listening to guys who have been there.
|
|
|
|
Post by dazzleox on Feb 20, 2011 8:59:28 GMT -6
I'M UNABLE TO CONTROL THE VOLUME OR INFLECTION OF MY VOICE!
|
|
|
|
Post by mattyg2787 on Feb 21, 2011 14:49:45 GMT -6
At a coaching clinic I was in a room drinking a few beers (a little more than a few) listening to 2 coaches who have won more state championships than most of this board combined. There was another coach in the room who just couldn't listen and & learn, he had to throw in his 2 cents and challenge everything that was said. These guys are not youtube, facebook, twitter guys. They are football guys. They were sharing information that is priceless and I felt privileged to be there learning. I actually had to confront the guy and tell him to shut up and listen. I get 20 e-mails a day about this clinic & this new camp but nothing can compare to shutting up and listening to guys who have been there. I completely agree. Our ex hc here was playing football before I was born, so when he talks I listen. I was watching a juniors game on sunday and he was there doing stats. Watching his former teams offense they were in I form with fb about 5-6 yards back. On dives he was getting hit before he made it to the line. I made the observation that he seemed too deep and he agreed completely. So during an injury timeout we wondered over to the current oc and told him our thoughts which he blew off. At half time I did the wrong thing and went straight to the fb and told him to sit at about 3 yards. 2nd half they handed off up the middle about 4 plays in a row to average 6.5 yards on them. This comes back to what you were saying about knowing when to shut up and listen to experience. Ive learnt alot about football from this site and the coaches on here. I'm still not going to argue with him. My point was that for programs that are struggling to get guys out for football, you can't compete with Facebook and twitter. |
|
|
|
Post by cc on Feb 23, 2011 9:20:28 GMT -6
I thought this was going to be about losing your voice. I often find in the 1st week of camp my "throat" / voice is not used to coaching voice and I lose it and end up spitting up lots of bloody phlegm. So I was hoping this would be full of tips from others in the same problem and how you deal with it  |
|
|
|
Post by mattyg2787 on Feb 23, 2011 13:22:19 GMT -6
Cc-drink milk. One of mates is a drill sergeant and he swear black and blue and drinking milk or eating yoghurt before going out on the parade ground. Trust me, those guys yell louder and more often then you.
Also, learn how to project your voice properly. If you yell from your throat it's gonna hurt. Tighten up your diaphram and push up from there. It takes a bit of practice but we train on a triple field (3 fields side by side) and I can tell players what to do from one end to the other.
There you go
|
|
