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Post by tog on Nov 8, 2009 18:50:44 GMT -6
discuss
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Post by coachbdud on Nov 8, 2009 20:35:06 GMT -6
not gonna lie... i get pumped up watching some commercials... This one isnt bad
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Post by coachd5085 on Nov 8, 2009 20:38:20 GMT -6
Great...just we we need. Kids won't see the work..kids will see the attitude, yelling, screaming, and "intensity" of throwing down pads and such.
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Post by coachjd on Nov 8, 2009 20:54:24 GMT -6
we have it linked to our website. I stole all of this from groundchuck, but we need to break ourselves down physically and build ourselves stronger, we need to break our will and become mentally tougher, we need to break our bad habits and create new ones, etc....
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Post by tog on Nov 8, 2009 22:13:17 GMT -6
Great...just we we need. Kids won't see the work..kids will see the attitude, yelling, screaming, and "intensity" of throwing down pads and such. this was my take on it |
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trojan
Junior Member
[F4:wingtcoach.com] [F4:wingtcoachdon]
Posts: 494
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Post by trojan on Nov 8, 2009 22:18:05 GMT -6
My "issue" is that it has a bunch of guys busting their tails... and a baseball player.
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Post by mariner42 on Nov 8, 2009 22:47:31 GMT -6
Love the idea behind it, but also had issues w/ the pad throwing and general 'tude that they were glamorizing. Kids will dig it, so it's effective, but as with many things, ad people don't really consider what they're doing long-term with the way they market themselves as a brand.
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Post by coachguy83 on Nov 9, 2009 0:40:19 GMT -6
I don't know I kind of see it as being more about pushing your self until you want to quit. Until you are frustrated and throw your sh!t down in disgust, but you pick it back up and you get stronger.
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Post by coachd5085 on Nov 9, 2009 0:59:26 GMT -6
I don't know I kind of see it as being more about pushing your self until you want to quit. Until you are frustrated and throw your sh!t down in disgust, but you pick it back up and you get stronger. That's what YOU see. What KIDS will see is that attitude, clapping, and getting "pumped" is what leads to successful |
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Post by justryn2 on Nov 9, 2009 8:28:30 GMT -6
Other than the kid throwing his pads on the floor, I think it sends a generally good message; if you want something you have to work for it. I would hope the kids would see that message more than the message that its all about emotion. But, as coaches, if you think your players are going to see this and get the wrong idea then it might make sense to show it to them and tell what message they should take from it.
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Post by cnunley on Nov 9, 2009 8:32:51 GMT -6
My "issue" is that it has a bunch of guys busting their tails... and a baseball player. haha...the first time I saw it I thought the same thing "why the hell is Jeter in this commercial" |
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Post by Coach Klemme on Nov 9, 2009 9:01:06 GMT -6
How long will it take for the kids to see that clapping and getting pumped doesn't win football games? They have to know that if they want success they are going to have to work for it and it's not just about game day. Its the time they spend getting ready.
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Post by mariner42 on Nov 9, 2009 10:00:11 GMT -6
How long will it take for the kids to see that clapping and getting pumped doesn't win football games? They have to know that if they want success they are going to have to work for it and it's not just about game day. Its the time they spend getting ready. Which I think the commercial does a decent job of showing people struggling in practice, not just trying super-hard on game day. But I think there's an attitude being expressed that rubs me the wrong way. I actually think a certain amount of intensity (and yes even the occasional fight/shoving match) at practice is great, but you have to control and guide it or it'll go awry. This commercial doesn't have that perspective, imo. It's not the devil, but it's not my favorite thing, either. |
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Post by wingt74 on Nov 9, 2009 11:45:19 GMT -6
Good commercial in my book.
To me it says: Hard work, fighting through frustration, then having success.
What Nike is really doing is - selling shoes. The marketing behind it is this.
Target Audience: Dedicated young athletes
Message to Capture Audience: Intense sports situations
Call to Action: Buy our shoes because these intense pro athletes wear them.
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Post by coach31 on Nov 9, 2009 11:54:54 GMT -6
I am ok with it. I think it shows practice should be work. Our kids want to know why we are so serious at practice. My answer is always "because we have a game this week" or "because we are here to get better" something along those lines
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Post by endersgame on Nov 9, 2009 13:33:11 GMT -6
The fears you guys mention have already crawled into kids' heads. How many kids are only on your team just to wear the jersey? How many think they're good and critical to the team because of their intensity (one of my friends comes to mind)?
Finally, I have my cousin telling me every week that the Buffalo Bills need to fire D. Jauron because he looks like a "corpse" on the sideline. I'm serious, he says this. He equates showing emotions (especially anger, because he wants a coach that "holds the players responsible") with being a good coach, despite my objections and examples to the contrary- D. LeBeau, Tony Dungy, etc.
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Post by poweriguy on Nov 9, 2009 13:33:26 GMT -6
This one absolutely drives me nuts.
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Post by endersgame on Nov 9, 2009 13:47:50 GMT -6
poweriguy: That commercial drives me INSANE!
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Post by airman on Nov 9, 2009 15:03:00 GMT -6
1. It stereotypes that all athletes are black and angry. Did you see a white player with face time??? a white player throwing his pads.
2. It shows lack of personal self discipline. throwing your pads is unacceptable.
3. It shows improper power clean form and failure to use the proper plates ie bumper plates when doing olympic lifts.
4. It shows how basketball has become a game played by thugs beating on each other.
5. It shows a ra ra coach who is in far to great of shape to be coaching.
6. Like all sports commercials it shows if you drink the right drink, dress in the right clothes and wear the proper shoes you will be a champion.
7. It shows me nothing which contributes to a winning football team.
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Post by airman on Nov 9, 2009 15:05:53 GMT -6
This one absolutely drives me nuts. This is a prime reason as to why we should reverse the laws which advertise to children. Republican President Ronald Regan along with Democratic congress created new laws allowing for advertising to children back in 1981 or 1982. prior to that there were very strict laws regarding this issue. |
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Post by mariner42 on Nov 9, 2009 16:22:48 GMT -6
This one absolutely drives me nuts. That little kid freaks me out. It totally gives me the creeps when he finishes and flexes. |
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Post by coachguy83 on Nov 9, 2009 16:57:09 GMT -6
It's not a kid. It's a frickin' midget. It's Mike Vick's mini-me.
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hoosier
Sophomore Member
Posts: 176
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Post by hoosier on Nov 9, 2009 17:03:47 GMT -6
i think its pretty good, most of Nike's stuff is. its playing off the ol "get back on the horse" saying. i think athletes need to check their emotions better than what is shown here, but they need it to show frustration from failure leading to motivation to get better in the commercial. the whole message has to get through using no dialog or text, except for the tag line at the end.
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hoosier
Sophomore Member
Posts: 176
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Post by hoosier on Nov 9, 2009 17:07:34 GMT -6
Good commercial in my book. To me it says: Hard work, fighting through frustration, then having success. What Nike is really doing is - selling shoes. The marketing behind it is this. Target Audience: Dedicated young athletes Message to Capture Audience: Intense sports situations Call to Action: Buy our shoes because these intense pro athletes wear them. i would say the call to action is to buy the shoes because they "make you better". Nike is all about transcendence through sports. even in the Adrian peterson commercial where it shows him covered in scales, hes is different and inhuman....because of the shoes. or is it gatorade? i forget, but Nike's thing is taking their athletes to another level. its not enough to have athletes endorsing anymore ala grant Hill with Fila and Sprite. brands are now built on experience |
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