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Post by bcoachk on Oct 12, 2017 12:07:46 GMT -6
I am looking for ideas that other coaches have done to brand their high school program. Obviously I see a lot of what college teams are doing to really build their program as a brand and realize that high school budgets do not consist of that type of money. So I am asking what other coaches have done to build community support, school support, etc..... What have coaches done to really get people behind their program. A little background we are a pretty low socioeconomic community, we had some huge success for about 10 years about 10 years ago and have not won since. I would say kids aren't going out because they do not want to be part of a loser what have coaches done to change that?
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Post by CS on Oct 13, 2017 4:04:43 GMT -6
I am looking for ideas that other coaches have done to brand their high school program. Obviously I see a lot of what college teams are doing to really build their program as a brand and realize that high school budgets do not consist of that type of money. So I am asking what other coaches have done to build community support, school support, etc..... What have coaches done to really get people behind their program. A little background we are a pretty low socioeconomic community, we had some huge success for about 10 years about 10 years ago and have not won since. I would say kids aren't going out because they do not want to be part of a loser what have coaches done to change that? My former and current school both have local churches feed the team pregame meals. People like to be involved and people like to sit around and eat. Give them some guidelines on what you want and they really get into it. I'm at a bigger school right now but it is still a low socioeconomic area and the town loves us. Granted it's not entirely because of that but it puts our kids in front of a lot of different people and when they are polite it makes them want to come out and see them play. |
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Post by CS on Oct 13, 2017 4:05:34 GMT -6
Ps I realize that's not a "brand," but it's a way to get the town behind you
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Post by M4 on Oct 13, 2017 5:35:52 GMT -6
Instagram / Twitter accounts and Facebook team page allow you to promote your team to the player and supporters and cost nothing except time and someone taking photos and providing content.
Game reports, previews, player profiles etc are all cheap, easy to do etc. We have some of our more creative players do up the content which we approve and post.
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Post by brophy on Oct 13, 2017 6:27:26 GMT -6
What have coaches done to really get people behind their program. A little background we are a pretty low socioeconomic community You want people to buy into your program... get your program to buy into your community. The OFF SEASON is where your program is built. - Get the kids together after the season. Spell out the vision of the program, the pride of the championships you'll win.
- Set off-season participation expectations, start the off-season lifting program.
- Visit the feeder schools / start a weekly foundational lifting program at your school for these incoming freshmen.
- Send out email / newsletters every month to all the parents who have kids in the program. Highlight the kids making progress. List the kids missing from workouts.
- After the first fundamental phrase of your lifting program is over, conduct monthly athletic competitions for everyone in the program. Could be Celtic games, could be badminton, could be running stairs....
- When spring rolls by you've got kids regularly participating in this program (this is your core group of leaders).
- Reach out to those missing...volunteer your kids to HELP OTHERS in the community. Lend a hand with the Kiwanis/VFW/Knights of Columbus with their fundraiser
- Summer hits, offer your kids to volunteer time at some other event (red cross, golf charities, etc)
When it is time to offer sponsorships for your youth camp, 7-on-7 tournament, season program, hit up those same organizations you helped before and the parents who have kids participating in your program. EXAMPLE drive.google.com/file/d/0B3p5wkumv513YjJlMmYzMjEtYmFlOS00YjJmLWE2OGMtYmUyYzhkYjhmODRj/view?usp=sharing"Branding" isn't about spamming social media with a logo and hashtag - it's about DOING, representing a tangible movement |
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Post by cfoott on Oct 13, 2017 8:09:40 GMT -6
I have thought a lot about this too. I always see coaches looking for people to donate time and energy to their program. But what is that program willing to do in return? An example: If you have a student take action shots for you to promote your program, you could have a few players help out the photography club when they have a gallery showing in the off season. It's simple and shows the school that you are willing to be a real part of the school community.
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Post by cwaltsmith on Oct 13, 2017 8:19:40 GMT -6
Love what brophy says. People want to be involved and love to see the players involved. I cant stand the social media hashtag flooding, however I think you have to do some of it for the kids... Dumb or not, they live on social media and connecting with them helps.
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Post by coachwoodall on Oct 13, 2017 9:42:18 GMT -6
I'll echo what brophy said. Think locally. Is there an event you can be a part of? Sponsor a float in a parade, clean up after a parade. Work a city/community fair/fest/concert/movie/etc... Take a group to read at an elementary school put on a free/low cost youth camp and have the players run it get kids to be study buddy/mentors at an elementary offer come as you are flag football games on Saturdays Go serve meals at a soup kitchen |
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Post by lions23 on Oct 13, 2017 9:55:12 GMT -6
As far as marketing goes and delivering a message there is a really good book called Brands win Championships. There is lots you can take from there as far as what your booster club sells and making yourself identifiable and marketing. It fits into what Broohy is talking about too.
Some how toos for fitting in your marketing plan with mission and core values.
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